Creator management
One-on-one coaching on going live, building gifting moments, running PK battles and keeping a schedule your audience can rely on.
We find, coach and manage TikTok LIVE creators right across Australia, from Perth to Brisbane. Same team, same playbook as our creators in Japan and Taiwan.
One-on-one coaching on going live, building gifting moments, running PK battles and keeping a schedule your audience can rely on.
Interactive overlay games, room setup, campaign and ranking events, and data review after every stream so each session builds on the last.
We match Australian and Asian brands with creators whose audience fits, and run the live product showcases end to end.
Creators can stream from fitted B LIVE rooms with key and fill lighting, acoustic treatment, a condenser mic and a dedicated vertical camera, or we help you build the same setup at home.
We pair you with matched opponents, plan the five-minute round, and teach the timing that turns a close score into a win: when to call for support, when to hold back.
From full stage studios with moving-head rigs to cosy single-creator rooms, every room is lit and set up for vertical live.











Australia spans five time zones, and daylight saving only applies in some states. We plan each creator's schedule around their own city's evening peak, 7–11 pm local.
Queensland, the Northern Territory and Western Australia do not observe daylight saving. Hong Kong headquarters and our Osaka and Taipei teams are shown for reference.
The Phoenix Plan is our recruitment and development track for new creators. It runs the same way in every market we operate in.
Send us your TikTok handle and when you can stream. No follower minimum.
A short live session with a B LIVE coach watching, so we can give you specific feedback.
Agreement, room setup, a streaming schedule built around your local prime time.
Weekly reviews, entry into PK and ranking events, and coaching as your numbers move.
Headquartered in Hong Kong, with teams in Australia, Japan, Taiwan, Thailand, the United Kingdom and the United States.
Parent company. Sets group strategy, brand and finance for every market.
Our home market for Australia and Oceania, recruiting creators now.
Japan operations and our largest creator roster.
Live operations for Taiwan.
Culture and media business for the UK and Europe.
Creator and brand business in the United States.
Thai-language creators and live operations.
No. We look at how you come across on camera and whether you can stream consistently. Follower count comes later.
Earnings from TikTok LIVE gifts are paid in Australian dollars. Your agreement sets out the split and the payment schedule before you start.
Most creators stream as sole traders, which means you will need an ABN. If your annual business income reaches A$75,000 you also need to register for GST. Check your own situation with a tax adviser or the ATO.
A recent phone, a ring light and a steady connection are enough to start. We help you upgrade your setup once your streams are growing.
Join the B LIVE agency through TikTok's Creator Network. Scan the code in the TikTok app, or open the link on your phone.